Lead Generation

The Benefits of Using Sader’s Lead Generation Services

Frequently Asked Questions

• What makes you different from every other lead generation company?

  We pride ourselves on our white glove approach. At Sader we work very closely with our clients on all aspects of the campaign design, campaign delivery and campaign optimization. We combine our expertise in B2B sales and lead generation across LinkedIn, cold email and content strategy to provide our clients with the best results possible. Our values are excellence, Insights, results, and a whiteglove approach.

• In an age of AI and automation, is cold outreach dead?

  In an age of automation and AI, providing more value, targeting the right people with a high value offer becomes more paramount in order to cut through the volume of spam.

• I help individuals not companies – does cold outreach work for that?

  Yes if your target audience are individuals findable on LinkedIn and via email who are looking for a high ticket service or solution, then we can help you.

• What contributes to successful campaigns?

  The most successful campaigns contain easy to understand offers targeting decision makers who are actively in need of such a solution. Contributing factors to successful campaigns include, strong digital presence in the form of content online, brand authority and reputation, strong case studies and valuable content that both educates and pre-sells leads prior to a call.

  Successful campaigns are lean, without too many differing offers or features, addressing a clearly defined decision makers. Offers with a strong incentive to say yes and clear evidence that results are likely all contribute to campaign success.

• Can you qualify the leads before the call is booked so I only speak to customers ready to buy and who are a good fit?

  We work collaboratively with our clients to ensure that leads booked are exactly the type of decision maker desired to turn into paying clients. If we are not booking qualified leads then we redesign the script, the data research and the funnel design to ensure that the correct leads are being reached. Readiness to buy is a variable harder to control however the nature of developing a pipeline is creating a range of opportunities at various stages of maturity able to be converted into new business for weeks and months ahead.

• In the 21st century, does calling the company work?

  As companies move to remote work, it is definitely harder to find phone numbers to call decision makers directly. However, there are still ways of reaching founders and key decision makers with a personal phone call and this is often most effective in industries such as manufacturing, logistics and engineering where professionals are actively away from a desk and screen.

• How do you handle gatekeepers when cold calling?

  Publicly available phone numbers for companies often are front office numbers which means that key decision makers are not directly accessible. Our approach to getting past gatekeepers is to appeal to their interests to help their senior managers achieve business outcomes. It’s important that outbound approaches be “value first” and new meetings are framed as opportunities rather than “asks”.

• What makes my company a good fit to get results with Sader’s approach?

  Success with cold outreach requires a company’s key decision makers to be available on LinkedIn and email and for the price point of an initial sale to be at least $10k USD. This ensures that not only is data available and the decision makers are accessible, it also means that the return on investment for effort creates sufficient margins to make continued outreach viable. Cold outreach works best with white collar business services, B2B products and services as long as they are high ticket, and industries where networking, relationships and word of mouth are key to the sales cycle.