Does Direct Messaging Work?
There are different schools of thought with cold outreach for B2B ranging from: 0 - NEVER do any cold outreach at all to...
There are different schools of thought with cold outreach for B2B ranging from: 0 - NEVER do any cold outreach at all to...
In the B2B space, paid ads are not the most common way of securing business. Why so? Because when businesses need servic...
All LinkedIn lead generation strategies start with one foundational element - optimise your profile. By this I mean, fil...
Building your thought-leadership and brand presence on LinkedIn is quite straightforward but often overlooked. Imagine i...
I’m raising my prices in 2022. There are PLENTY of reasons why consultants lift their prices. One simple reason is that...
If you have a niche, perhaps you help ‘home contractors’ such as electricians, plumbers, and builders with Facebook ads....
There is a fortune in the follow-up So many people have a network that they are not using You might have hundreds or eve...
Olivia Asiedu-Ntow is COO and co-founder of ScaleUp Africa which develops women-led SMEs across the African continent wi...
Check out this short testimonial video featuring "Parenting Dyslexia" coach and consultant John Hicks. John has been pro...
An old adage goes: “People love to buy, but they don’t love to be sold”. Indeed. When we are sad, it’s common to go shop...
Can You Target Someone Similar To You? We often seek to eliminate prospects who do something similar to us It’s likely t...
Getting hyper-specific about your ideal client is not easy But it is super important if you want to sell your consulting...
I speak to many business owners who want to get more clients. That’s what I do - I help them to generate more leads !! I...
If you are an expert in your field - doing your own lead generation is a grind !! Being 40% expert and 60% marketeer of...
I travelled to Portugal this week for a friend’s birthday. Here is a summary of my research to understand what I need to...
When is a good time to say no to a prospect who wants to pay you money? If you have spent time identifying the type of b...
You might be like many B2B consultants or business owners and use LinkedIn to generate leads but not cold email outreach...
Crafting a good email script for cold outreach is one of the things many consultants struggle to do. Yet a good first ou...
If you are like many consultants you like to get business clients via word of mouth or referral. I mean - large contacts...
Want clients queuing to work with you? Filling up your pipeline with high ticket clients is as simple as knowing the dif...
Often people say to me that LinkedIn has not worked well for them in the past. They post content, they add the right peo...